On April 4-6 the Spring session of XI Moscow International Business Forum TOP-Marketing Management was conducted in Moscow. Svetlana Miroshnikova, Business Development Director and Regina Gromova, Managing Director of MITTEL MGU took active part in its work.
The conference was focusing on “marketing of changes” – participants presented a lot of fascinating reports based on successful practical cases and innovative marketing technologies.
Regina Gromovа made a presentation on «The Space of Game: Co-Participants of Market Research», about application of gamification approach in market research and marketing. Presentation in Russian is available here, and also may be downloaded from the conference site.