Pharma

looks

MEDICATION PATCH CATEGORY RESEARCH

GOAL

To study perception of the medication patch category: transdermal and aromatherapy patches. To find out medical advantages of these patches.

SOLUTION

The research revealed the following:
   • the patches as the products that treat different ailments are perceived positively;
   • key advantages of the patches vs. pills were used in the advertising communication of new types of patches.

 

MEDICINES FOR HEADACHE CATEGORY RESEARCH

GOAL

To reveal insights in the category of medicines for headache to develop advertising concept of a new product.

SOLUTION

Recommendations for new product positioning were given based on the research results. The revealed insights were used in the advertising campaign which was successfully tested and implemented.

 

PACKAGE TESTING

GOAL

To test several types of new package for the well-known medication.

SOLUTION

​The research revealed leading package design. The product in such laconic and serious package was perceived as efficient and time proven. As the result, the product was launched to the market in the wining package design.

 
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