FMCG AND OTHER

looks

BRAND HEALTH ANALYSES

GOAL

To study Brand Health indicators (annual monitoring project), to compare annual KPI vs. last two years, to find out the penetration of users of the products for cooking meat dishes on air and to measure the proportion of brands in dynamics.

SOLUTION

The current position of the brand on the territory of Russia was measured. The following advertising campaign was based on revealed characteristics of the brand that allow the brand to outperform the competitors.

 

WHITE GOODS RESEARCH

GOAL

To study the choosing and purchase criteria of white goods for the household.

SOLUTION

All factors of rational and emotional choice of the white goods brands were identified during the research. Motives and barriers of switching between the brands in the purchase process and the types of promo activities and advertising campaigns that influence the choice were revealed.

 

LOYALTY PROGAMS OF THE FOOD BRAND IN HORECA SEGMENT

GOAL

To build the loyalty of the management of key restaurants and night clubs of the Russian Federation to the food brand.

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  • SOLUTION

       • Workshops for owners of major restaurants of the Russian Federation in different countries of the world with participation of international and Russian guru of restaurant business
       • Bartenders school with the participation of the experts of international level as well as exclusive cocktail menu from the brand.
    As the result, exclusive cooperation with participating in the HoReCa program restaurants.

     

    ТV SPONSORSHIP

    GOAL

    To establish customer loyalty and increase sales. To avoid direct placement and to integrate TV programs into the content.

    SOLUTION

    Due to effective integration of the brand and the product to the programs content of key TV-channels, the audience cannot imagine the process of cooking without popular kitchen appliances, watching exciting TV programs without favorite candies and food purchase out of experts’ favorite shops.

     
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