Differences in b2b research in Eastern and Central Europe

March 12, 2015

An article “Don’t call me” is published by Polish company Inquiry – our partners of 3D network/ This article is about significant differences in business and b2b research in Eastern and Central Europe. The comparison is made on an example of Poland and partly the Czech Republic vs Germany. The results very clearly reflect the current situation and common methodological difficulties when research agencies and end customers from Central Europe and the US are trying to scale their research methodology without adaptation and the local context to Eastern Europe.
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