Desk research

Desk research

  • Official statistics data bases analysis (including the Russian Committee for Statistics data, Customs statistics, Interfax/SPARK, SKRIN, Eurostat etc.)
  • Media bases (selected brands advertising by media channel, brands mentions statistics, records of TV and radio programs)
  • Specialized media publications and professional literature analysis
  • Analysis of the companies? information gathered from the opened sources (including companies? web sites, interviews with top-managers, price lists etc.)
  • Analysis of the information gathered during short telephone interviews with market players (phone mystery shopping as a possible option)
  • Published expert comments analysis
  • Specialized ratings analysis
  • Reconvened analysis of available ad hoc reports
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