Desk research

• Official statistics data bases analysis (including the Russian Committee for Statistics data, Customs statistics, Interfax/SPARK, SKRIN, Eurostat etc.)
• Media bases (selected brands advertising by media channel, brands mentions statistics, records of TV and radio programs)
• Specialized media publications and professional literature analysis
• Analysis of the companies? information gathered from the opened sources (including companies? web sites, interviews with top-managers, price lists etc.)
• Analysis of the information gathered during short telephone interviews with market players (phone mystery shopping as a possible option)
• Published expert comments analysis
• Specialized ratings analysis
• Reconvened analysis of available ad hoc reports