June 20, 2012
On June 18-19 the employees of Mittel MGU took part in the ESOMAR conference Best of Russia which has been conducted for the second time in Moscow this year.
During the conference the leading Russian and foreign experts in the field of marketing research took the floor, the subject of presentations dealt with the changes happening to researches and society under the influence of online technologies and social networks, some methodological issues of comparability of online and traditional offline researches’ results were also discussed.
The leading employees of the Quantitative department also participated in the training “Advanced Quantitative Technics”, where different methods and models of analysis (various options of conjoint, TURF, etc.) were discussed.