Banks

looks

ANALYSIS OF COMMUNICATION TOOLS EFFECTIVENESS

GOAL

To study advertising campaign visibility of a financial institution in the territory of one of the Moscow parks. To identify the most perspective communication instruments and to evaluate the effectiveness of current campaign during warm season.

SOLUTION

​The results of the study revealed the most effective communicative instruments on the park territory, in particular among park ambient media. The recommendations for revision of current advertising media to increase the visibility of advertising and recommendations to improve the effectiveness of the campaign in general.

 
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