AUTO

looks

Product test

GOAL

To describe the specific segment of the automotive market (characteristics: body type, clearance, drive type ) and mark the territory occupied by models from different manufacturers in it. Identify a place that removes the consumer model of the Client. Identify weaknesses and strengths of the Customer model. Test the new features and their perception of the consumer. Measure the potential change in the perception of the vehicle CA and change places on the map automotive segment, provided by the manufacturer of bringing all tested new features.

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  • SOLUTION

    The research results helped to clarify the expected price on tested functions, as well as the level of clearance and configuration of the body in which renewed model is going to be launched to the market.

     

    PRODUCT TEST

    GOAL

    To observe with trekking and measuring computerized devices the operation specifics of the vehicle (transmission, driving performance, engine operation) during different seasons and types of road surfaces in Russia.

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  • SOLUTION

    The producer revised specified parts of the vehicle for better adaptation of the model to Russian roads and market.

     

    INTEGRATED PROJECT IN SOCHI FOR AN AUTOMOTIVE BRAND
    (test-drive, event, sponsorship, PR, GR)

    GOAL

    To widely communicate values of a premium car brand that are in tune with values of the Olympic Movement to contribute to strengthening of the positioning and popularization of the brand on the territory of the Russian Federation.

    SOLUTION

    The following integrated PR project is developed and implemented:
       • inique test-drive-quest on the future Olympic venues for the mass media representatives which allowed the participants not only to create exclusive content but also to dive into the heart of Russian unforgettable event together with the brand through its values;;
       • main event in Sochi which was held for more than 20 000 guests in support of the country’s bid to host the Olympic Games;
       • integration of the brand to the content and the scenery of this event which ensured national and international media coverage during the TV broadcast.

     

    ANNIVERSARY EVENT IN KREMLIN FOR AN AUTOMOTIVE BRAND
    (event, PR, GR, test-drive)

    GOAL

    Brightly communicate anniversary of the brand for the business and cultural communities.

    SOLUTION

    The following integrated PR project that provided wide mass media coverage was designed and implemented:
       • closed event in the Kremlin for key representatives of business and culture, filled with the best works of opera and ballet, in tune with the brand;
       • an event and test-drive for the mass media representatives with participations of friends of the brand (celebrities of the international scale) next to the Kremlin walls.

     

    TEST-DRIVE PERFORMANCE FOR THE CAR BAND

    GOAL

    To organize test-drive for the models of a premium car brand. This allows not only to demonstrate technical capabilities but also to stimulate knowledge of the TA about the brand and its values.

    SOLUTION

    A unique concept test drive with the performance elements that carried out guests and media representatives through the world of the brand and its values was developed and implemented. Hostess and ballet as if revived heroes from the paintings of Salvador Dali, a pavilion with dynamic video scenery – space out of time, which unites different epochs. As a result, large-scale high-quality PR coverage and loyal customer reviews.

     
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