To describe the specific segment of the automotive market (characteristics: body type, clearance, drive type ) and mark the territory occupied by models from different manufacturers in it. Identify a place that removes the consumer model of the Client. Identify weaknesses and strengths of the Customer model. Test the new features and their perception of the consumer. Measure the potential change in the perception of the vehicle CA and change places on the map automotive segment, provided by the manufacturer of bringing all tested new features.